Exploring the Influencing Factors of Purchasing Behavior for
碩士 === 僑光科技大學 === 國際貿易運籌研究所 === 102 === The main purpose of this paper is to discuss the influencing factors of purchasing behavior of smart phone for junior high school students of Taichung city. Drawing on the Technology Acceptance Model, this study found that: first, product attribute has remarka...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/16951973967314573506 |