Understanding the Determinants of Consumer Confidence of Food Safety

碩士 === 國立虎尾科技大學 === 經營管理研究所 === 102 === A thorough understanding of consumer confidence in the safety of food and the factors by which this is influenced is necessary for the development of adequate and effective risk management and communication regarding food safety issues in Taiwan. This paper ai...

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Bibliographic Details
Main Authors: You-Cheng Zhang, 張祐誠
Other Authors: Chun-I Wu
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/fzj47u