Exploring the Behavioural Intention of Viral Marketing in Vietnam''s Consumers
碩士 === 國立虎尾科技大學 === 資訊管理研究所 === 102 === Viral marketing (VM) is becoming increasingly popular, in which, the fastest growing is viral video advertisements (VVAs) because of the sharing sites and social networks so to use VVAs for marketing on the best way, the marketers need to understand the key fa...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/222r88 |