Effect of the Position of Important Product Information Presentation on E-loyalty
碩士 === 國立聯合大學 === 管理碩士學位學程 === 102 === In online shopping, consumers are lacking for loyalty, as they shift one to another with low switching cost. Effective information presentation on e-commerce website may help consumers build e-loyalty and make suitable decisions quickly. This paper proposed...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/10752919888644039685 |