The Research of Exploring Customer Values of Wedding Planners by Means-end Chain
碩士 === 國立聯合大學 === 管理碩士學位學程 === 102 === People think marriage is a most important event in their life but demand for wedding services is different from the past. Although the marriage rate has decreased year by year but the wedding industry is not affected. The wedding planner business is developed a...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/92440362428019031307 |