EFFECTS OF SOCIAL MEDIA MARKETING ON BEHAVIOR OF YOUNG CONSUMERS IN MONGOLIA
碩士 === 國立聯合大學 === 管理碩士學位學程 === 102 === ABSTRACT We examine the effects of social media marketing on behavior and purchasing decision of young consumers in Mongolia. The objective of my research is to know how favorable young consumers feel about and behave toward social media marketing which affects...
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| Format: | Others |
| Language: | en_US |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/29220480169674743435 |