The Role of Service Competencies: Promoting the Relationship between Frontline Employees and Customers
碩士 === 國立高雄大學 === 經營管理研究所 === 102 === Within the service industry, the serviceperson enhances customer commitment by increasing customer benefits and decreasing customer costs, but is also influenced by trust that promote the interactions between buyer-seller. In the theory of relationship marketing...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/t96988 |