Factors Affecting Repurchase Intention of Music Product: A Comparison of Product Type

碩士 === 國立高雄大學 === 國際企業管理碩士學位學程 === 102 === As the rapid growth of computer technology nowadays, online music has become more and more popular among the ways people listening to music. In review of the music market sales revenue, online music accounts for an increasingly sales within the past decade...

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Bibliographic Details
Main Authors: Yu-min Lin, 林祐民
Other Authors: Chien-Hsing Wu
Format: Others
Language:en_US
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/ze9de4