Impacts of Service Convenience and Virtual Channel on Consumer’s Purchasing Intention – The Case of H-Company of Fashionable Accessories
碩士 === 國立高雄大學 === 亞太工商管理學系碩士班 === 102 === Apart from being high replacement products in fashion industry, fashionable accessories also cover the attributes of retail business. Therefore, service convenience is the important factor that influences consumers’ purchasing intention. Recently, the rise o...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/jc8u2m |