An Intention Study of Discontinuing Usage on Mobile Social Game-The Case of Candy Crush

碩士 === 國立臺灣科技大學 === 管理學院MBA === 102 === The development of social network, smartphone, and tablet computer has changed people’s habits. Mobile social games, which converged mobile and social abilities and satisficing users’ needs for entertainment, time killing, and pressure released, have gained po...

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Bibliographic Details
Main Authors: Szu-ying Lee, 李思穎
Other Authors: Hsi-Peng Lu
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/g852u2