How Packing Affects the Product References of Customers in Soft Drink
碩士 === 國立臺灣科技大學 === 管理學院MBA === 102 === The major points established in this thesis are: this study is a response to the insight for a better understanding of consumer behavior which, as viewed from the RFT perspec-tive that enhances those of other disciplines. The study can be of help to those in m...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/62299339846692757787 |