Apple Computer Pricing Strategy: Key Success Factors and Profit Margin

碩士 === 國立臺灣科技大學 === 管理學院MBA === 102 === Around the world, smartphones now represent 62.9% of all mobile phone sold around the world (2013), which is up from 51.8% last year. In the next year, the numbers are expected to go up to 70% and in a few years, every phone will be a smartphone. Apple Compute...

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Bibliographic Details
Main Authors: Lie Kevin Harris, 李杰仁
Other Authors: Day-yang Liu
Format: Others
Language:en_US
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/m4x4ns