Apple Computer Pricing Strategy: Key Success Factors and Profit Margin
碩士 === 國立臺灣科技大學 === 管理學院MBA === 102 === Around the world, smartphones now represent 62.9% of all mobile phone sold around the world (2013), which is up from 51.8% last year. In the next year, the numbers are expected to go up to 70% and in a few years, every phone will be a smartphone. Apple Compute...
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Other Authors: | |
Format: | Others |
Language: | en_US |
Published: |
2014
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Online Access: | http://ndltd.ncl.edu.tw/handle/m4x4ns |