Visual Rhetorics in Product Appearance and Effects on Emotional Response

碩士 === 國立臺灣科技大學 === 設計研究所 === 102 === Firms today use different design techniques to improve products. Design technique has influence on product differentiation, satisfy both aesthetic and innovative of visual senses, and increase customer satisfaction. Visual rhetoric is one of design techniques in...

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Bibliographic Details
Main Authors: Jen-Ting Wei, 魏振庭
Other Authors: Lin-lin Chen
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/20721106496987614341