The effect of surprise of package in internet shopping to word of mouth
碩士 === 國立臺灣科技大學 === 管理研究所 === 102 === Compared to the physical shopping , online shopping always can’t see the package of product before the order arrive. According to such characteristics of the network so that the surprise of package is easy to occur. The main purpose of this thesis is to investig...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/52176886430926971077 |