A Study on Using Endorsements and Testimonials in Online Advertising
碩士 === 國立臺灣科技大學 === 科技管理所 === 102 === Internet has created various types of marketing strategies. In particular, word-of-mouth marketing is one of the effective strategies. It raises attention of the companies because of its powerful social media effect. Word-of-mouth marketing has eventually change...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/00928569584782716444 |