How Ideal Point Availability Moderates the Effect of Regulatory-Framed Message on Product Evaluation
碩士 === 國立臺灣科技大學 === 企業管理系 === 102 === The main purpose of current research is to distinguish the different effect between the role of ideal point availability and regulatory-framed message on product evaluation. We find that consumers with ideal point will have higher product evaluation when they se...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/02277774860805692362 |