Innovation Is Always Right? Regulatory Focus Moderating Effect on The Novel Attributes Product
碩士 === 國立臺灣科技大學 === 企業管理系 === 102 === This research aimed to explore how people with different regulatory focus influence their purchase intention toward innovation products. Previous studies have found that a product with increased attribute can improve consumers’ product evaluation and sales volum...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/80342171884730627026 |