A Study of Commercial Word-of-Mouth Based on the Grounded Theory
碩士 === 國立臺灣科技大學 === 企業管理系 === 102 === In recent years, the internet review has been widely as a marketing tool by many businesses to reply to postings to achieve the goals of building a positive product image and value. However, insufficient research studies have been done in this field for the post...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/23104409261965866286 |