The Channel Selection in Purchasing Concerning the Credit Card Payment Service

• Main Authors: Lin Shih Ping, 林詩萍
• Other Authors: ZENG, SHENG-SHU
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/42310748477218684236

碩士 === 國立臺灣科技大學 === 企業管理系 === 102 === The aim of this paper is to explore the relationship between credit card payment service and consumers’ behavior on purchase channel selection through Pxmart (the biggest supermarket chain in Taiwan) case study, and then see if Pxmart could compete against the other retailers such as hypermarkets or convenient stores by accepting credit card as a payment solution and become one of the main channels that consumers will choose to buy food and daily necessities. This study is made on the basis of The Theory of Planned Behavior (TPB) and taken Pxmart as a case study to analyze consumers’ intention of using credit cards and consumers’ purchasing behavior from aspects of attitude toward behavior, subjective norms, perceived behavioral control, and an individual’s behavioral intentions and behaviors. To collect information for further analysis, a questionnaire constructed by the concept of TPB was randomly given to the 307 consumers who came from urban areas in Northern, Middle, and Southern Taiwan. Finally, all the data were integrated to be mutually supportive and examined through approaches of Descriptive statistics and Partial Least Squares (PLS).