The Channel Selection in Purchasing Concerning the Credit Card Payment Service
碩士 === 國立臺灣科技大學 === 企業管理系 === 102 === The aim of this paper is to explore the relationship between credit card payment service and consumers’ behavior on purchase channel selection through Pxmart (the biggest supermarket chain in Taiwan) case study, and then see if Pxmart could compete against the o...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/42310748477218684236 |