The Influence of Paid Poster behind WOM being Disclosed to Affective Commitment and Credibility
碩士 === 國立臺灣科技大學 === 企業管理系 === 102 === As the E-word of mouth influence on consumer and has a great anonymity, businesses have the opportunity to hire paid poster posing as customers. Some of these companies operate exaggerated reputation, letting writers’ fraud or other brands of negative word of mo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/70675641247607483320 |