The strategy and operational tactics for printed media transition under new patterns of communication----a comparative study of multiple cases

碩士 === 國立臺灣大學 === 臺大-復旦EMBA境外專班 === 102 ===

Bibliographic Details
Main Authors: Yong-Gang Liu, 劉永鋼
Other Authors: 翁崇雄
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/r6694q