The Effect of the Discrepancy between Quantitative and Qualitative Information in Online Customer Reviews on Perceived Product Quality and Purchase Intention
碩士 === 國立臺灣大學 === 資訊管理學研究所 === 102 === Online customer reviews are considered as an important role plays on customer purchase decision making process. Previous researches show that the opinions of online reviews have influence on the perceived product quality, the purchase intention, and finally th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/37954165367932660461 |