Exploring Business Model Adjustment from Adaptive Marketing Capabilities Perspective－A Case Study of Company A
碩士 === 國立臺灣大學 === 國際企業管理組 === 102 === Facing the cost-down pressure from international brand companies and the emerging rivals from China and Southeastern Asia, Taiwan’s high-tech industry, which mainly involves in OEM services, is in the critical point of transformation. Some companies try to devel...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/gm43r6 |