An Exploratory Study on the Application of Big Data and its Implications to Firm Competitiveness

碩士 === 國立臺灣大學 === 國際企業學研究所 === 102 === The wave of big data has exerted a great influence on business and management in the corporate world. The trend and value of big data has becomes a hot topic. The critical challenge that the current television media industry faced is how they turn the possible...

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Bibliographic Details
Main Authors: Li-Hui Chao, 趙麗慧
Other Authors: Ji-Ren Lee
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/98454166316468301492