A Study of Entry Strategy of Craft Beer Industry in Taiwan
碩士 === 國立臺灣大學 === 國際企業學研究所 === 102 === Taiwan has its unique path of beer industry development. Taiwan and Japan are both beer-importing countries with development model that beer exists before beer breweries are set. However, started in 1933, the long-term government monopoly of beer has unified th...
Main Authors: | Cheng-Han Sung, 宋承翰 |
---|---|
Other Authors: | Chen, Chun-Chung |
Format: | Others |
Language: | zh-TW |
Published: |
2014
|
Online Access: | http://ndltd.ncl.edu.tw/handle/77324566322879168863 |
Similar Items
-
Market entry strategies for craft beer imports and microbreweries in the Taiwan
by: James Boyle, et al.
Published: (2005) -
The Case Study on Business Model and Management Strategy of Craft Beer Brewery-Based on Craft Beer Brewery in South Taiwan
by: Tsung-Chou Yang, et al.
Published: (2018) -
Crafting clusters: an analysis of the craft beer industry in northern Colorado
by: Esparza, Timothy R. A.
Published: (2016) -
Craft Beer Purchase Intention of Taiwan Young Generation
by: Cheng-You Wu, et al.
Published: (2018) -
Consumer Behavior Analysis in Taiwan Craft Beer
by: Rong-Cang Jhang, et al.