A Study of Entry Strategy of Craft Beer Industry in Taiwan

碩士 === 國立臺灣大學 === 國際企業學研究所 === 102 === Taiwan has its unique path of beer industry development. Taiwan and Japan are both beer-importing countries with development model that beer exists before beer breweries are set. However, started in 1933, the long-term government monopoly of beer has unified th...

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Bibliographic Details
Main Authors: Cheng-Han Sung, 宋承翰
Other Authors: Chen, Chun-Chung
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/77324566322879168863