Consumer Complaint After Service Failure – Take Revenge Cognition as a Mediator
碩士 === 國立臺灣大學 === 商學研究所 === 102 === This study focused on customer complaint behavior after encountering a serious service failure. By investigating the effect consumers’ attribution and negative reciprocity belief affect on their revenge cognition and customer complaint behavior, this study tri...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ddtm64 |