Analysis of Growth Management Strategy in the mobile chipset industry:the case of MediaTek
碩士 === 國立臺灣大學 === 商學研究所 === 102 === In the past, MediaTek achieved great success in the ShanZhai market. However, because MediaTek failed to grasp the trend of 3G smartphone chipset, and the competition from Mstar and Spreadtrum, MediaTek’s revenue shrank 30% in 2010 and 2011. But in recent year, Me...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/etxjnm |