A Study on Sound Mark

碩士 === 國立臺灣大學 === 法律學研究所 === 102 === Sound mark is the strategic use of sound to create an authentic auditory identity for the brand. It’s one of the unconventional marks, and can be categorized under musical and nonmusical sound marks. The role of audio branding in Taiwan compared with other un...

Full description

Bibliographic Details
Main Authors: Yi-Shan Su, 蘇以杉
Other Authors: 蔡明誠
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/60824412859793493024