A Study on Sound Mark
碩士 === 國立臺灣大學 === 法律學研究所 === 102 === Sound mark is the strategic use of sound to create an authentic auditory identity for the brand. It’s one of the unconventional marks, and can be categorized under musical and nonmusical sound marks. The role of audio branding in Taiwan compared with other un...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2014
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Online Access: | http://ndltd.ncl.edu.tw/handle/60824412859793493024 |