Optimal pricing strategies in advance selling with freebies

碩士 === 國立臺灣大學 === 工業工程學研究所 === 102 === More and more sellers are offering freebies in advance selling. Advance selling helps sellers not only to ensure parts of the demand in advance, but also reduce the demand uncertainty and inventory risk. Consumers who buy in advance can avoid not being able to...

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Bibliographic Details
Main Authors: Han-Ju Shih, 施函汝
Other Authors: 黃奎隆
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/29680123436387346608