The Primary and Recency Effect on Electronic Word of Mouth to Cell Phone Consumers - Taking of Department of Information Science and Management Systems in National Taitung University Students Example
碩士 === 國立臺東大學 === 資訊管理學系碩士班 === 102 === The growth in mobile communications has resulted in diverse cellular phone products. However, consumers choose products based on recommendations received not only by word of mouth, but also from cyberspace communities such as web forums, bulletin boards, and b...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/96445180498942316829 |