The Research of Customers Loyalty in Luminous Hot Spring Resort and Spa

碩士 === 國立臺東大學 === 理工學院綠色科技產業碩士專班 === 102 === Abstract This study aims to understand the satisfaction and loyalty of consumers in Luminous Hot Spring Resort and Spa. According to the literature assessment models, to explore population structure, brand image, customer expectations, cognitive relations...

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Bibliographic Details
Main Authors: Tauchu.wang, 王韜局
Other Authors: 羅炳和
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/59128093809076340450