Using Electronic Word-of-Mouth to Predict the Tourist Volume of Kenting National Park

碩士 === 國立臺東大學 === 文化資源與休閒產業學系 === 102 === Internet platform provides consumers a place to express their ideas and experience. More and more consumers are used to searching information from internet before they shop, thus the influence of electronic word of mouth(e-WOM) is also increasing day by day...

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Bibliographic Details
Main Authors: Powei Tsai, 蔡柏緯
Other Authors: Meng-Long Shih
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/35267860275348800860