Gender differences in reasons for mobile game loyalty and payment intention

碩士 === 國立臺中科技大學 === 資訊管理系碩士班 === 102 === With the development of mobile Internet, smart phone, and tablet PC, more and more people begin to use these devices to play computer games. In addition, more and more companies develop mobile games for the mobile devices. A game which attracts more players t...

Full description

Bibliographic Details
Main Authors: Wan-Hui Zhang, 張宛惠
Other Authors: Kuo-Lun Hsiao
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/j3eb75