The Effects of Direct Marketing to Consumer Brand Experience, Customer Satisfaction And Repurchase Intention -A Case Study of Wang Steak

碩士 === 國立臺中科技大學 === 企業管理系事業經營碩士班 === 102 === ABSTRACT According to the year 2011 survey from China Credit Information Service in the restaurant industry in Taiwan, 80% of the top twenty restaurant businesses are chain restaurants. In this Case study, The Wang Steak, a brand restaurant of the high-en...

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Bibliographic Details
Main Authors: Ching-Yu Hung, 洪靜玉
Other Authors: Sue S.E. Hao
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/2cfbnd

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