The Effects of Direct Marketing to Consumer Brand Experience, Customer Satisfaction And Repurchase Intention -A Case Study of Wang Steak
碩士 === 國立臺中科技大學 === 企業管理系事業經營碩士班 === 102 === ABSTRACT According to the year 2011 survey from China Credit Information Service in the restaurant industry in Taiwan, 80% of the top twenty restaurant businesses are chain restaurants. In this Case study, The Wang Steak, a brand restaurant of the high-en...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2cfbnd |