The Effect of Incremental Pricing on Consumers’ Perception and Selection
碩士 === 國立臺中科技大學 === 企業管理系事業經營碩士班 === 102 === Psychological pricing method was adopted to improve sales volume through influence consumers’ perceived value and internal reference price. Prior studies had shown that the odd pricing (ex:999) and integer pricing (ex:1000) are be use in market widely, bu...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/sk3fyy |