Explaining Proactive Participation Behavior in Virtual Brand Community – An Empirical Study on Aftermarket Brand
碩士 === 國立臺北大學 === 企業管理學系碩士在職專班 === 102 === Brand community is a specialized, non-geographically bound community, based on a structured set of social relations among admirers of a brand. In recent years, more and more companies establish their own brand community to strengthen the relationship with...
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| Format: | Others |
| Language: | zh-TW |
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2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8k5h67 |