From Brand Experience to Users' Behavior：An Empirical Analysis of Online Mobile Games
碩士 === 國立臺北大學 === 國際企業研究所 === 102 === This study is to investigate the relationship between brand experience of online mobile games and users’ behavior. We are currently the mobile internet and technology innovation generation, so people are using their mobile phones for longer and longer periods. W...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3ratn7 |