An Exploration on the impact of The Flow Theory and Utilitarian and Hedonic Values on Satisfaction and Repurchase Willingness-for the Example of Digital Music Service Platforms.
碩士 === 國立臺北大學 === 企業管理學系 === 102 === The application of digital music files has become increasingly popular and convenient as consumers can obtain their favor music by way of online shopping in Amazon, iTune or any other digital music network marketing platforms. Therefore, a digital music platform...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/r5rt8m |