The Influence of Environmental Friendly on Green Trust:The Mediating Effects of Green Satisfaction and Green Perceived Quantity
碩士 === 國立臺北大學 === 企業管理學系 === 102 === Global eco-issues of sustainable development have been the trend of the word. As marketing approach began to change, green marketing became an important issue. In the willingness of consumers to buy green products survey which results show that people are willing...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/nqzzm4 |