Measuring Attitudes toward the TV Commercials through EEG Analysis, Expression Observation, and Questionnaire
碩士 === 國立臺北大學 === 企業管理學系 === 102 === This research plans to use Electroencephalography (EEG) with facial expression recognition (VCR) to explore the feasibility of the advertising emotional reaction application. It is to determine whether emotional valence could improve attitudes toward the ad, with...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/14781157354462501811 |