How Images of Food Product Influence Your Choice under Different Promotions
碩士 === 國立臺北大學 === 企業管理學系 === 102 === In our daily life, images of food can be seen everywhere. Acting as a guilt-mitigating mechanism, consummatory images justifies consumers’ consuming behavior. As a result, consumer consider that exposure to consummatory images of unhealthy foods can increase...
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| Format: | Others |
| Language: | en_US |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/03888278004146834058 |