A Study of Cruise Passengers’ Choice Behaviour and Customer Satisfaction: Evidence from Star Cruise
碩士 === 國立臺灣海洋大學 === 航運管理學系 === 102 === This study aims to investigate passengers’ satisfaction on their cruise ship service travelling experience and their repurchase intention decision. Questionnaires are distributed to surveyees with cruise travelling experience and the logistic regression analysi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/65nw5j |