The Influence of Relationship Benefits on Purchase Behavior of Business Customers Mediated by Possibility of Reciprocate of Gratitude, Relationship Commitment and Relationship Satisfaction
碩士 === 國立臺灣師範大學 === 全球經營與策略研究所 === 102 === Over the past few decades, the academic community found that in the empirical research of KMV model of Morgan and Hunt(1994), the direct effect of the antecedent variables of relationship quality toward the result variables of relationship quality is even b...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/68f7g6 |