A Lady Gaga Study: Integrated Marketing Communication Strategies of Promoting Her Three Albums in Taiwan
碩士 === 國立臺灣師範大學 === 圖文傳播學系 === 102 === Music piracy, the behavior of unauthorized online music sharing, has been devastat-ing the music industry over the past fifteen years. The silver lining of this drastic recession is the growth of digital music market. 2012 witnessed the growth of music indu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/09028140969057723685 |