A Study on Product Placement Used in Broadcasting Environment of Digital TV: Display Drama Correlative Merchandise on “M” system

碩士 === 國立臺灣師範大學 === 圖文傳播學系在職進修碩士班 === 102 === Because of the innovation of digital technology and the development in the digi-tal convergence,the television industry plays an important role in the life of audience digital TV not only enhance the quality and quantity of video and sound, but also ch...

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Bibliographic Details
Main Author: 黃盼涵
Other Authors: 王燕超
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/51953735889052592972