Correction for Mood Bias in Product Judgment: Hedonic vs. Utilitarian based Product Attitude
碩士 === 國立臺灣師範大學 === 管理研究所 === 102 === Past research which can be found that there are significant relation between mood and the judgment of customers. The objective of this study is to examine the likelihood of judgmental correction when customers with high involvement who receive message and sense...
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| Format: | Others |
| Language: | en_US |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/86454654134996984613 |